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UrduPerforming arts centers. Hospitals. Museums. Social service agencies. Nonprofit organizations in local communities are as vast and varied as the private businesses that operate and make up a majority of a city’s economic engine. But as state leaders gave orders…
Tag: Charities
The magic number to encourage giving
Nonprofits and those leading charitable causes can secure more donations by offering a unique number of options (very low or very high), which leads potential donors to have a positive view of a fundraising initiative. Field research showed people don’t notice a medium number of donation options.