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16 Oct, 2024

Betrayed by AI: How perceived betrayal by a virtual assistant affects consumers’ purchase intentions for recommended products

October 9, 2024 sarah JonasResearch Alert

Abstract AI-powered virtual assistants (VAs), such as Amazon’s Alexa, have transformed consumers’ interactions with technology. Consumers develop relationships with VAs, a phenomenon that has proven beneficial to firms. By employing the “computers are social actors” (CASA) paradigm, we examine a…