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UrduAbstract We draw upon theories of social media engagement to explore the factors affecting the success of the various influencer types, based on the size of their audience. We use the social media content of 8,076 influencers and employ sentiment analysis of text and…
Tag: Influencers
Ad-free, censorship-free social sites MeWe, Parler see surge in interest postelection
Since the Nov. 3 election, people—particularly President Trump supporters—have been flocking to social media platforms Parler and MeWe, which promise ad-free or uncensored experiences.
Kid Influencers Are Promoting Junk Food Brands on YouTube—Garnering More Than a Billion Views
Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics.