UMD business experts’ analysis includes Olympics gender parity as an opportunity for marketers to showcase uplifting narratives about overcoming challenges and winning to reach consumers, especially women.
Tag: Caitlin Clark
GW Expert Available: Caitlin Clark Pens Historic Endorsement Deal With Wilson, Only Other Athlete To Do So Since Michael Jordan
Basketball superstar Caitlin Clark has signed an historic, multiyear endorsement deal with Wilson Sporting Goods that includes a signature basketball line. Clark, the No. 1 pick in the WNBA draft and arguably the catalyst for an explosion of interest in…