With stressors mounting daily on the health care system due to the COVID-19 pandemic, a de-prioritization of the childbearing family has been noted. Their care has changed, resulting in mothers forced to go through labor and birth without their partners, parents barred from NICU visitation, and discharge of mothers and newborns early without enough expert lactation care. There is great concern that these changes in childbearing families’ care may become permanent – to the detriment of the health of both mother and child.