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UrduA new study introduces a user preference mining algorithm that leverages data mining and social behavior analysis to bolster brand building efforts. This innovative approach aims to assist small and medium-sized enterprises (SMEs) in understanding and engaging with their consumer base more effectively.
Tag: Brand Strategy
Sustainability, brand authenticity and Instagram messaging
Abstract The role of Instagram brand messaging as a force for good is examined when a brand’s mission is creating societal change and where being authentic can also lead to controversy and negative responses. A depth study of an exemplary…