Severe Alcohol Problems Predicted Among Heavy-Drinking College Students using Behavioral Economics

Most people drink less in situations where there are constraints on alcohol use. The sensitivity of alcohol use to the constraint of drink price can be assessed using an ‘alcohol purchase task’, whereby individuals specify how many drinks they would buy in one drinking episode across a range of prices. The data indicate an individual’s ‘demand’ for alcohol, which correlates with severity of alcohol use and related consequences. A new study published in the journal Alcoholism: Clinical & Experimental Research builds on such research by assessing the constraint of next-day responsibility on alcohol-related consequence in college students.

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