Abstract Existing research has examined the influence of crowding on consumer behavior from an environmental cue perspective, with less attention given to its information cue function. To address the gap, based on construal level theory, this study investigated the impact…
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Junk food ads trigger positive emotions, healthy foods not so much
You might not care about the fast-food commercial shots of juicy burgers or creamy milkshakes, but they might change your beliefs about these items, whereas shots of fresh salads and berries might not, according to a new study.