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UrduAbstract Research Summary Our field study of new business development in a German-based global pharmaceutical company reveals that the emergence of co-selection bias in project-level state-gate resource allocation engendered a corporate-level innovation portfolio imbalance. We show how the corporate portfolio imbalance resulted…
Tag: resource allocation
Too much of two good things: The curvilinear effects of self-efficacy and market validation in new ventures
Abstract Interacting with customers to validate new product offerings is a crucial step in entrepreneurship, yet it requires resources that are limited in new ventures. The issue of when and how entrepreneurs allocate limited resources to acquire market information is new…
Unveiling the dimensions of digital transformation: A comprehensive taxonomy and assessment model for business
Abstract Digital transformation (DT) is an adaptive strategy in the evolving tech and business landscape. It helps organizations enhance operations and customer experiences to remain competitive. However, defining digital transformation, creating a universal taxonomy, and developing a practical assessment model…
An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy
Abstract Internalization theory of Multinational Enterprises (MNEs) provides a paradigm in the international business field. Contemporary discussions consider MNEs as differentiated network with self-initiated subsidiaries. However, while moving away from pure hierarchy, internalization theory has not fully particularized the coordinating…