Greater Enjoyment, Not Greater Tolerance, May Motivate Heavy Drinking among High-Risk Drinkers

People who drink heavily experience heightened pleasurable effects throughout a drinking episode, which may be what motivates them to continue drinking, and not, as is commonly believed, that they require more alcohol in order to experience these effects. So suggests a first-of-its-kind study of real-world, real-time drinking experiences and motivations of different types of drinkers just published in Alcohol: Clinical and Experimental Research.