People Feel More Grateful for a ‘Special Favor’ — One Only for Themselves — Than They Do for a Group Benefit

People felt less gratitude when they read about receiving a favor along with many other individuals, as opposed to a favor that was only given to themselves, according to a Baylor University study. This is because people tend to think that benefactors who help them as individuals care more about them, specifically, compared to benefactors who help them in a group.