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UrduAbstract Existing research has examined the influence of crowding on consumer behavior from an environmental cue perspective, with less attention given to its information cue function. To address the gap, based on construal level theory, this study investigated the impact…
Tag: Customer Engagement
It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms
Abstract Engaging customers is critical for sharing economy platforms (SEPs) to sustain and grow their user base. Although the interactions between users who consume the service (customers) and those who provide it (peer service providers) are the primary source of…