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UrduThey say silence is golden. But when it comes to controversial issues such as the Supreme Court’s pending ruling on Roe v. Wade, saying something is better than saying nothing, says Wendy Smith, professor of management and co-director of the…
Tag: Corporate actvism
Consumer values, brand expectations change in 2020
Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.