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People prefer meat alternatives if they are significantly cheaper than real meat, study shows

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03 Feb, 2025

People prefer meat alternatives if they are significantly cheaper than real meat, study shows

February 3, 2025 sarah JonasResearch Results

Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the US shows. According to the results, the price of meat alternatives is the most decisive factor for their acceptance, while similarity to meat did not matter that much.