Baylor Researchers Explore Effect of Instagram, TikTok on Psychological Well-Being

Noted Baylor University smartphone researchers Meredith E. David, Ph.D., Associate Professor of Marketing, and James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, have investigated the correlation between the “flow states” – or happiness experienced by individuals – while using Instagram and TikTok and psychological well-being.