Public health messaging in era of social media

What The Viewpoint Says:

The rapid spread of scientific misinformation on social media platforms throughout the COVID-19 pandemic is discussed in this Viewpoint, which also proposes strategies to counteract its adverse effects including surveillance of digital data and partnering with trusted messengers to engage the public and advance scientifically sound public health measures.

Authors:

Raina M. Merchant, M.D., M.S.H.P., of the University of Pennsylvania in Philadelphia, is the corresponding author.

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Editor’s Note:

The article includes conflict of interest disclosures. Please see the article for additional information, including other authors, author contributions and affiliations, conflict of interest and financial disclosures, and funding and support.

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