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UrduAbstract Research Summary How will a platform firm’s diversification affect its existing business? Using datasets on the rideshare and food delivery businesses in New York City, we find that the launch of Uber Eats reduced Uber’s and Lyft’s rideshare trip…
Tag: Uber Eats
New Study Finds Uber Eats Reduces Uber Rideshare Volumes
Since its inception in 2016, Uber Eats has experienced explosive growth. Yet this didn’t come without a price. In her new research, Yue Maggie Zhou, associate professor of strategy, explores how Uber Eats has cannibalized Uber’s core business, reducing rideshare trip volumes for both Uber and Lyft.