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UrduAbstract Brand polarization represents a somewhat unorthodox approach to brand management. Rather than foster support and minimise opposition towards a brand, polarization maintains strong emotions at both ends of the spectrum, concurrently attending to the antipodes of brand love and…
Tag: scale development
Evaluating underlying factor structures using novel machine learning algorithms: An empirical and simulation study
Abstract The scale development paradigm was created to improve the measurement of latent constructs. Although several statistical techniques have been successfully integrated into the overall process, identifying factor patterns and validating constructs using smaller datasets with different correlational structures remain…