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UrduStudy shows male audiences, compared to female audiences, rate films with a woman in the lead role lower than male-led films, and they disagree more on their quality.
Tag: Movie Industry
Similarities in movie review content by critics and general users impact movie sales, study shows
By analyzing movie reviews, new research from the University of Notre Dame proposes a “topic consistency” measure to capture the degree of overlap between critic and user review content and finds that it does impact movie sales.
Implications of Dwindling Oscars Viewership and Movie Audience Fragmentation
As Oscars viewership has plummeted, positive news for the film industry can be gleaned from the increasing fragmentation of movie audiences, a trend that is paving the way for filmmakers who might have struggled to produce motion pictures that were previously deemed as less commercially viable.