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Helping Soldiers Serve on a Full Stomach

15 Nov, 2024

Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation

June 14, 2024 sarah JonasResearch Alert

Abstract This research examines how AI-powered capabilities can bring value to organizations by enhancing their Adaptive Response to Market Changes (ARMC). Utilizing insights from organizational agility and the dynamic capability framework, we define ARMC as an organization’s ability to promptly…