Tag: customer loyalty

Causal recipes of customer loyalty in a sharing economy: Integrating social media analytics and fsQCA

sarah JonasResearch Alert

Abstract Built on the evolutionary stimulus-organism-response model, this study examines how customer encounters with different interaction mechanisms (stimuli) evoke service-quality perceptions and sentiments (organisms) that impact customer loyalty (responses) to accommodation-sharing services. It draws important service-quality dimensions and sentiments from…