Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique this year’s Super Bowl commercials.
The experts are marketing professors Henry C. Boyd III, Amna Kirmani and Judy Frels.
Boyd has given early analysis on advertiser strategy for this year’s spots, via “A Pandemic Playbook for Super Bowl Advertisers.” All three experts analyzed last year’s spots via Maryland Today’s “Scoring the Super Bowl Ads.”
Reach any of the three directly by email:
- Boyd (hboyd2@umd.edu)
- Kirmani (akirmani@umd.edu)
- Frels (jfrels@umd.edu)
Additional contact: Greg Muraski at 301-892-0973 gmuraski@umd.edu.
