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How to Leverage Virtual Technologies at a Time of Physical Distancing

INSIGHTS FROM:Anton Korinek; Roshni Raveendhran

Humanity is a social species — yet the ongoing coronavirus pandemic requires that we reduce physical contact. In earlier centuries, this would have implied significant social isolation. But living in the 21st century, modern technology allows us to move our interactions to the virtual world. In fact, organizations around the world, including giants such as Google, Facebook, Amazon and Microsoft, have all responded to the coronavirus pandemic by asking employees to stay at home and work virtually instead. While major international conferences are being turned into virtual gatherings and “online only” events, and people may be faced with weeks of virtual-only work, it is important to consider the nature of virtual interactions and how they can be leveraged effectively during these trying times.   

THE EFFICIENCY VERSUS SOCIAL CONNECTION TRADE-OFF

Virtual interactions, especially in business contexts, typically serve a narrowly defined purpose — to efficiently allow people who are not in the same location to communicate with each other regarding a business matter. The constraints and norms around virtual interactions are quite different from those defining in-person meetings. For example, a virtual meeting scheduled promptly for an hour has little leeway or tolerance for non-essential communication like small talk. Even when attendees engage in socializing, they might be wary of not breaching into “meeting time.” Thus, one problem of virtual meetings is that they often focus on efficiency and neglect the social connection component that is more natural in meetings that occur in-person. A critical aspect of interpersonal interactions is to build rapport with others and demonstrate social connectedness. However, norms around virtual interactions have done little to address the trade-off between efficiency and social connection.

ACTIONABLE SUGGESTIONS

Here are a few actionable suggestions based on our work for effective virtual interactions as we begin social distancing in the face of the coronavirus pandemic:

LONGER-TERM OUTLOOK

It takes conscious effort to take full advantage of the possibilities offered by our modern virtual technologies, and old habits die slowly. But as the novel coronavirus forces us to move our physical meetings online in an accelerated fashion, one possibility is that our habits will change, and businesses will continue to keep more of their activities online instead of engaging in physical meetings and travel. This would not only entail significant cost savings but also make our lives greener. Virtual connectedness will never be the same as face-to-face physical contact, but setting our norms more intentionally to manage the efficiency/social connectedness trade-off will enable us to better leverage virtual technologies at a time of physical distancing.

Original post https://alertarticles.info