MEDIA ADVISORY
WHAT: The COVID-19 pandemic has affected every person and every industry this year. It forced fitness facilities to close and disrupted interactions with clients, causing significant economic impact for the health and fitness industry. It also accelerated health and fitness consumer activity for the home market. How will the pandemic alter fitness trends and programming in 2021? Will wearable technology claim the top spot for the third year in a row or will another trend emerge as the new number one?
The American College of Sports Medicine (ACSM) will release the results of its annual fitness trend forecast on December 29. Now in its 15th year, ACSM’s annual survey helps the health and fitness industry make critical programming and business decisions that ultimately affect consumers. ACSM also will publish a separate article comparing the top 20 fitness trends in North America, China, Spain, Europe, Brazil and two new countries, Australia and Mexico. This article reviews specific data to provide a more global understanding of the health and fitness trends in different regions around the world.
WHEN: ACSM will publish the top Fitness Trends for 2021 on December 29, 2020.
WHO: ACSM is the largest sports medicine and exercise science organization in the world. More than 50,000 members and certified fitness professionals are dedicated to advancing and integrating scientific research to improve educational and practical applications of exercise science and sports medicine. ACSM advocates for legislation to help the government and health community make physical activity a priority. Find details at www.acsm.org.
MEDIA CONTACT: Contact ACSM Media Relations Manager Lisa Ramage at lramage@acsm.org for an embargoed copy of the trends article, a news release and to interview ACSM spokespersons.
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