Contact: Jessica Ek – 202.662.2526 or Jessica.Ek@cleaninginstitute.org
ACI Survey: 80% of Americans Now Spring Clean Every Year
- Most Dreaded Tasks: Cleaning Hard to Reach, Filthy Spots
- 80% Would Rather Spring Clean than Fill Out Tax Forms!
WASHINGTON D.C., March 6, 2024 – Spring cleaning is a top priority for more Americans than ever, according to new consumer data released by the American Cleaning Institute (ACI).
The survey found that 80% of Americans plan to spring clean this year, which is a more than a 10% increase from just 3 years ago.
What are the most dreaded spring cleaning tasks?
- According to ACI’s survey – conducted by Wakefield Research – Americans say that cleaning spaces that are hard to reach or access (49% – think behind or underneath furniture or appliances) and places that are filthy (38% – bathrooms, vents, basements) top the dread list.
While not everyone may enjoy their cleaning chores, it is better than some other seasonal activities.
“According to the American Cleaning Institute’s 2024 National Cleaning Survey, 80 percent of Americans would rather spring clean than fill out their tax forms,” said Brian Sansoni, ACI Senior Vice President of Communications and Outreach.
“Spring cleaning is a great way to help achieve a safe and healthy home while getting rid of a winter’s worth of dust and clutter.”
For many Americans who engage in the annual ritual of spring cleaning, it’s a marathon rather than a sprint. 45% say it takes three or more days to spring clean (23% 3-4 days, 22% 5 days or more). But this shows that Americans are prepared to deep clean to create a healthy and safe environment for themselves and their families.
With spring cleaning coming into full bloom – and National Cleaning Week right around the corner (March 24 – 30, 2024) – make sure to check out ACI’s new TikTok channel and our online cleaning resources:
For more cleaning advice and guidance visit www.cleaninginstitute.org or follow @CleaningInstitute on TikTok.
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About the Survey
The American Cleaning Institute Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative US adults ages 18+, between February 12th and February 19th, 2024, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
The American Cleaning Institute® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.
