New Orleans, La. – Ochsner Eat Fit and Pelican Publishing together announce the release of Craft: The Eat Fit Guide to Zero-Proof Cocktails. This latest book from author Molly Kimball, registered dietitian and nutrition journalist, will be available for pre-order on November 1. In collaboration with bar expert Ethan Skaggs and executive editor Melanie Warner Spencer, with stunning photography by Hope Fruge and ample inspiration from Ochsner Eat Fit restaurant partners, Craft allows readers to explore the fast-growing world of zero-proof cocktails through elegant recipes that can be made at home. Craft: The Eat Fit Guide to Zero-Proof Cocktails features more than 50 recipes, along with guides for barware and glassware, DIY bitters and shrubs, and everything needed to create thoughtful, zero-proof cocktails.
Inside Craft:
- 50+ cocktail recipes inspired by talented bar staff at dozens of Eat Fit restaurant partners.
- Well-balanced and sophisticated concoctions, designed to delight – and also to keep sugar in check.
- A unique glimpse behind the art and science of developing elegant zero-proof cocktails.
- Every home mixologist’s guide to barware, bitters, glassware, bitters, shrubs and much more.
“Gone are the days of fruity, sugary drinks traditionally know as mocktails. Through Craft, we are making a push to retire the term, which we feel fails to describe a thoughtful, elegant cocktail,” said Kimball. “Our book gives the reader a fun and exciting venture away from soda spritzers and dated mocktails, to zero proof drinks with little or no added sugar. We were inspired by the artistry of our Eat Fit partners and by the commitment of thousands of people who have participated in Alcohol Free for 40 over the years. Craft is fun, well-balanced, and sophisticated.”
“New Orleans is known for festivals, parades, crawfish boils, and parties where alcohol is customary.” said Kimball. “However, when you’re choosing not to drink alcohol, whatever the reason may be, Craft provides fresh alternatives. You can create remarkable cocktails using zero-proof distilled spirits, fresh herbs, and alternatives to sugar that will be enjoyable to even the savviest cocktail connoisseur.”
Craft: The Eat Fit Guide to Zero-Proof Cocktails is available for pre-order online at www.CraftZeroProof.com and various retailers across the state. Visit the website to find a store near you.
Interviews and photos are available upon request. Please contact pr@ochsner.org for more information.
For more information about Ochsner Eat Fit, please visit OchsnerEatFit.com.
Photo Credit: Hope Fruge
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About Ochsner Health
Ochsner Health is an integrated healthcare system with a mission to Serve, Heal, Lead, Educate and Innovate. Celebrating 80 years in 2022, it leads nationally in cancer care, cardiology, neurosciences, liver and heart transplants and pediatrics, among other areas. Ochsner is consistently named both the top hospital and top children’s hospital in Louisiana by U.S. News & World Report. The not-for-profit organization is inspiring healthier lives and stronger communities. Its focus is on preventing diseases and providing patient-centered care that is accessible, affordable, convenient and effective. Ochsner Health pioneers new treatments, deploys emerging technologies and performs groundbreaking research, including over 700 clinical studies. It has more than 36,000 employees and over 4,600 employed and affiliated physicians in over 90 medical specialties and subspecialties. It operates 47 hospitals and more than 370 health and urgent care centers across Louisiana, Mississippi and the Gulf South; and its cutting-edge Connected Health digital medicine program is caring for patients beyond its walls. In 2021, Ochsner Health treated more than 1 million people from every state and 75 countries. As Louisiana’s top healthcare educator, Ochsner Health and its partners educate thousands of healthcare professionals annually. To learn more, visit https://www.ochsner.org/.
About Ochsner Eat Fit
Eat Fit is a nonprofit initiative of Ochsner Health, designed to help the community live their healthiest, strongest lives possible. The team of Eat Fit dietitians works closely with local restaurants, markets and other foodservice establishments to identify and develop dishes that meet the Eat Fit nutritional criteria. These items are identified directly on the menu with the Eat Fit seal of approval, making the healthy choice the easy choice when dining out.
Free to all restaurants and foodservice partners, Eat Fit encourages nutritious choices whether an individual is looking to lose weight, feel better or look better, as well as help to manage health issues including diabetes, cholesterol and high blood pressure.
With nearly 600 partners, Eat Fit has expanded across the state to include Eat Fit Northshore, Eat Fit BR, Eat Fit Acadiana, Eat Fit Shreveport and Eat Fit Monroe.
The Eat Fit team connects deeply within the Eat Fit communities, serving as a resource for all things wellness. Download the Eat Fit smartphone app to find participating restaurants with full nutrition facts of Eat Fit menu items, as well as recipes, community wellness resources, and to connect with a health professional in your area. In addition to Craft, the Eat Fit team also offers recipes for the home with The Eat Fit Cookbook, a compilation of 125 recipes from 40 Eat Fit partners, at www.EatFitCookbook.com.
Follow Eat Fit on Facebook, Instagram and Twitter and visit www.OchsnerEatFit.com for more information about Eat Fit in your region.
