A pixelated world: Research considers the effect of digital media on perception

How we see digital content could have an impact on our visual perception in the real world, according to new research from Binghamton University, State University of New York.

Think before you design your brand’s logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance

Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power of perception through the structure of visual communications to influence beliefs about brand performance, which ultimately influences product interest and choice.

New Psychological Science Findings Link Local Prejudice to Police Militarization, Offer Hope for Fostering Belief in Science

Findings also help explain why happy people are more optimistic, how false visual memories can be perpetuated, and why feeling good often just means feeling better.

Batters move their heads to keep their eyes on the ball

Do baseball batters actually keep their eye on the ball? A review of the few film- and lab-based studies on the subject suggests that yes, indeed, batters’ eyes are watching the pitched ball. But they’re moving their heads, and not their eyes, to direct their gaze.

Train the Brain: How Stroboscopic Training Speeds Up the Brain’s Visual System

The brain’s visual system is a crucial performance determinant in elite sports. To reach a high level, athletes must rapidly transfer visual information into movement (i.e., fast reaction time). Consequently, this raises the question – how can we train the…

Screen time can change visual perception — and that’s not necessarily bad

The coronavirus pandemic has shifted many of our interactions online, with Zoom video calls
replacing in-person classes, work meetings, conferences and other events. Will all that screen time damage our vision? Maybe not. It turns out that our visual perception is highly adaptable, according to research from Psychology Professor and Cognitive and Brain Sciences Coordinator Peter Gerhardstein’s
lab at Binghamton University.