“Store Not Décor”: New Campaign Aims to Prevent Accidental Poisonings in Children

New research from the American Cleaning Institute (ACI) finds nearly 13% of Americans are not storing liquid laundry packets in their original child resistant containers. In response, ACI has launched the #StoreNotDecor Challenge to help families recognize unsafe storage trends and raise awareness of the importance of laundry safety. The #StoreNotDecor Challenge will be powered by a variety of digital influencers across Facebook, Instagram, TikTok, Twitter and Pinterest encouraging followers to participate.