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Countermarketing based on anti-smoking campaigns reduces buying of sugary ‘fruit’ drinks for children

October 28, 2021 sarah JonasResearch Results

Public health messages such as in the image (associated with this release) — designed to reduce parents’ purchases of sugar-sweetened beverages marketed as fruit drinks for children — convinced a significant percentage of parents to avoid those drinks, according to a study by researchers at the University of Washington and the University of Pennsylvania.