How an Innovation Mindset Breaks Mammoth Societal Problems Down to Human Scale

Years ago, when University of Virginia Darden School of Business Professor Jeanne Liedtka taught an iteration of a design-thinking elective involving problem-solving partnerships with major corporations, it could be difficult to get students to sign up to work with the more socially minded ventures. Maybe the problems were too complex, or perhaps lacked the cachet of working with a top finance or consumer products company.

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