Just as Tobacco Advertising Causes Teen Smoking, Exposure to Alcohol Ads Causes Teens to Drink

Exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking, finds a new analysis led by NYU School of Global Public Health and NYU Grossman School of Medicine. The study, which appears in a special supplement of the Journal of Studies on Alcohol and Drugs funded by the National Institute on Alcohol Abuse and Alcoholism, uses a framework developed to show causality between tobacco advertising and youth smoking and applies it to alcohol advertising.

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