New Algorithm Can Identify Images of Alcohol in Electronic Media; Potential Tool to Limit Online Exposure to Alcohol Marketing

A new algorithm has been found to identify images of alcohol in electronic media with a high degree of accuracy. Possible applications for this algorithm include public health research to quantify exposure to images of alcohol and mobile or web applications to allow individuals to filter unwanted exposure to online alcohol advertising or alcohol-related content. The development and testing of the algorithm are described in a paper published in the October issue of Alcoholism: Clinical & Experimental Research. The algorithm has been made publicly available at no charge.