Social media and career profiling

A study of Twitter text from 128,279 users representing 3,513 occupations finds that people in similar occupations exhibit similar personality profiles, as assessed from linguistic information, which suggests that personality profiles developed from social media fingerprints may help people find occupations to which they are well-suited, according to the authors.

Article #19-17942: “Social media-predicted personality traits and values can help match people to their ideal jobs,” by Margaret L. Kern, Paul X. McCarthy, Deepanjan Chakrabarty, and Marian-Andrei Rizoiu.

MEDIA CONTACT: Margaret L. Kern, University of Melbourne, AUSTRALIA; e-mail:

[email protected]

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